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Tin Men Capital Backs Ai Palette: Spearheading Beauty & Personal Care Innovation with Generative AI Breakthroughs!

This investment is a significant stride for Ai Palette, opening up a whole new era in Beauty and Personal Care product development.

Ai Palette co-founders Himanshu Upreti, CTO (left) and Somsubhra GanChoudhuri, CEO (right). 

Ai Palette, a trailblazer in integrating Artificial Intelligence (AI) and Machine Learning (ML) for Consumer Packaged Goods (CPG) development, has announced the successful completion of its Series A1 funding round, led by esteemed investors Tin Men Capital. With this funding, totaling US$5.8 million, Ai Palette is poised to make significant advancements in Generative AI technologies and expand its presence in the Beauty and Personal Care (BPC) sector.

The participation of Tin Men Capital, alongside existing investors Exfinity Ventures and Pi Ventures, highlights the confidence in Ai Palette’s innovative approach and its potential to reshape the CPG landscape. The strategic partnership with Himalaya Wellness Worldwide further demonstrates Ai Palette’s ability to leverage data-driven insights and embrace emerging markets like beauty and personal care.

The investment enables Ai Palette to pioneer breakthroughs in BPC product development

The investment marks a new era for Ai Palette, enabling the company to pioneer breakthroughs in BPC product development. By harnessing Generative AI capabilities, particularly with their renowned FoodGPT offering, Ai Palette aims to transform the traditional mold of product creation and cater to the evolving demands of consumers.

Co-founder and CEO of Ai Palette, Somsubhra Ganchoudhuri, expressed his excitement about this milestone, stating, “Having Tin Men Capital onboard reinforces our growth objectives and commitment to expanding into new categories and countries. Our foray into the BPC sector, supported by advancements in Generative AI, represents a significant leap forward in streamlining product development and meeting consumer needs. With this investment, we are well-positioned to broaden our market reach and attract top-tier talent, driving hypergrowth.”

Ai Palette’s journey began in 2018 when co-founders Somsubhra GanChoudhuri and Himanshu Upreti identified critical challenges faced by CPG brands, including the lack of reliable and scalable data, time constraints, and limited resources. Leveraging their expertise in sales and marketing and advanced ML and Big Data analysis, respectively, they embarked on a mission to revolutionize CPG product innovation by harnessing the power of data.

The past five years have witnessed Ai Palette’s remarkable success with CPG brands, enabling them to monitor emerging trends, predict trajectories, and swiftly adapt to changing consumer needs. Their end-to-end platform not only tracks trends but also generates product concepts and ranks them dynamically, expediting the identification of winning ideas. Industry giants such as Nestle, Mondelez, Diageo, Cargill, and Himalaya Global rely on Ai Palette throughout their product innovation process to conceptualize new products, optimize portfolios, localize product lines, and strengthen brand propositions.

Through proprietary technology that combines Predictive Analytics, Natural Language Processing, and Computer Vision, Ai Palette analyzes over 61 billion data points monthly in 18+ languages. This has resulted in significantly reduced product development timelines for multiple brands, saving up to 6 months, and reducing investment in traditional market research.

With a commitment to excellence in enterprise solutions, Ai Palette is empowering top-tier CPG conglomerates like Nestle, Kelloggs, Cargill, Diageo, and Himalaya Wellness Worldwide to leverage AI across their global operations, enhancing their competitive advantage in product development. The company offers rigorous security standards, a brand-centric approach that preserves and enhances brand identities, and customized support tailored to the unique needs of large-scale enterprises.

Jeremy Tan, Co-Founder and Partner at Tin Men Capital, expressed his confidence in Ai Palette’s potential, stating, “Choosing to invest in Ai Palette was very easy for us. The projected growth of the Beauty and Personal Care Products market, expected to rise to USD 939.87 billion by 2030, sets the stage for remarkable opportunities for Ai Palette. Their solution represents a masterful blend of cutting-edge technology and an acute understanding of customer pain points, reshaping conventional processes in the industry.”

Founded in Singapore with an engineering hub in India, Ai Palette serves a global clientele through its sales headquarters in the United States. Its insights-driven platform, analyzing billions of data points, continues to drive innovation and create a new standard in CPG product development.

About Ai Palette:

Ai Palette is a concept-to-launch platform for the Consumer Packaged Goods (CPG) industry, leveraging AI and ML technologies. The platform provides real-time tracking of emerging trends, aids in rapid product concept creation, and identifies winning ideas swiftly. Leading CPG companies worldwide, including Nestle, Kelloggs, Cargill, Diageo, and Olam, trust Ai Palette’s capabilities throughout their product innovation journey. By harnessing predictive analytics, natural language processing, and computer vision, Ai Palette processes over 61 billion data points monthly in 18+ languages, delivering unmatched insights.

In 2023, Ai Palette launched FoodGPT, a groundbreaking Generative AI model specifically designed for the food industry. This offering has received widespread acclaim and has now paved the way for Ai Palette’s expansion into the Beauty and Personal Care (BPC) sector.

About Tin Men Capital:

Tin Men Capital is a venture capital firm based in Singapore, focusing on early-stage investments in technology-driven companies across various sectors. With a deep understanding of market dynamics and a strong network of partners, Tin Men Capital supports innovative startups in their growth journey.

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