There are around 3 billion social media users on the planet. With technology becoming more and more accessible, this figure is bound to increase in the next few years. Businesses are becoming more dependent on online sales to make a profit, especially since the coronavirus shut down physical shops. It is time to utilize social media to make sales and increase your traffic. Here are 7 tips to grow your business using social media!
What Is Social Media Marketing?
Quite simply, social media marketing is the use of social media to promote a product or service. The different ways and platforms you can use to promote your business. Some of the most popular are Twitter, Pinterest, and Email marketing.
The benefits of social media marketing include:
- Increased brand awareness
- Increased traffic to your website
- Building relationships with consumers
- Creating a positive brand identity
- Offering live & fast support
- Improved communications between brand and consumer
How to Grow Your Business Using Social Media
Use Multiple Social Media Sites
Optimize free social media sites by having an account for each one. There is no point only focusing on Instagram because if that fails, you won’t be gaining any traffic. Some of the most popular social media sites are Instagram, Twitter, Pinterest, and Linkedin. Make sure you’re creating content for each platform and tailoring it to each audience. Instagram typically houses a younger audience (14-29), while Facebook has users aged 18-50. Use content that will appeal to each audience. Make sure each social media site is linked to one another too. You may want to run an Instagram giveaway, but promote it on Twitter as your following may migrate over!
When you’re posting on social media, be consistent. Don’t post 10 posts one day, then go missing for a few weeks. Be consistent with your posts, and update your followers regularly. You may want to post at specific times of the day or have a “Motivation Monday” post. Be original with your posts as this will attract more traffic to your social media and website. You don’t want to follow every other business. You can schedule content if you’re busy and don’t have time to constantly update your feed. There are numerous scheduling tools, such as Hootsuite and Tailwind.
Engage With Your Audience
One of the best ways to grow your business is through interactions. Reply to comments and messages, comment on other people’s posts, and follow similar accounts. When you support bloggers or other businesses, they’re more likely to follow you, bringing their following over too. Engaging with your audience has the potential to grow your following by 25 a day, minimum. The more followers you have, the more likely they’ll click your links and purchase your products. Engaging with others can be as simple as retweeting a related post or commenting on a tweet. Make sure you’re friendly and helpful!
Increase Engagement with Influencers
One of the quickest ways to grow is through influencers. Bloggers already have a dedicated audience, so when you engage or collaborate with them, their following get’s introduced to your brand. Some of the ways you can engage with bloggers are by following them, commenting on their feeds or engaging in collaborative posts like gifted/sponsored posts. Collaborative posts give the bloggers a chance to try out your product or service and promote it on their blog and social media. This will give your brand more recognition, growing it further. You’ll find that their followers will end up on your website or social media, generating potential customers!
Drive Traffic To Key Pages
Social media is a great place to redirect people to your website. Creating links to your external pages will drive your traffic and following your website which will grow your business further. In between your typical product posts, promote your newsletter, plug your giveaway, or get your followers to become aware of a new product launch. Your social media may have 1000 readers, but that doesn’t mean they’re clicking on your website. Create clickable content that can divert your readers to key pages on your website, the pages that will earn you sales, or create awareness.
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Create Engaging Content
When posting on social media, have feeds that encourage interaction. If you’re constantly updating your socials with new products or motivational quotes, it doesn’t give your audience a chance to engage. Try to post threads, questions, or polls regularly, as this encourages your following to engage with you, and allows you to engage as well. It will also make your account more friendly and shows your followers that you’re real people too. This will increase your brand awareness and grow your business because you’ll have real feedback from people. You can tailor your services and products to them, offer giveaways which increases traffic and allows your followers to decide things for you (like new flavors or scents!)
Provide Valuable Information
You will gain a following when you create content that people find important and endearing. There needs to be value in the content you create and something that can’t be recreated by your competition. When growing your social media (and inevitably your business), make sure you’re creating posts that other users will find unique. If you’re providing things that others aren’t, you will gain more followers. If you’re approaching things differently, you will gain traffic. Provide information that others aren’t, and this is where you can use your USP to your advantage! When you post a motivational tweet, make sure it is something original. When you tell a fact, make sure it’s mind-blowing. With so many social media users, you need to stand out, so providing valuable information will allow you to be different.
I hope those tips allow you to grow your business on social media! Social media has unlimited potential for promotion, you just need to utilize it the right way. There are so many users to attract. Keep at it, and one day your pages will grow and attract traffic to your website. What would you add to this list? Let me know in the comments what works for you and your website!
About the Guest Writer!
Em is a UK blogger focusing on blogging, business & sustainability on her blog “Love, Em“. With 4 years of experience in the blogging world, she is keen to share her knowledge. Emily is passionate about helping others, and since leaving college, has decided to put her passions in writing. You can find her over on social media!
Blog – https://www.loveemblog.com/
Twitter – https://twitter.com/LoveEm_blog
Instagram – https://www.instagram.com/loveem.blog/
Pinterest – https://www.pinterest.co.uk/LoveEmBlogger/