Tamil Nadu-based serial entrepreneur couple Praween Kr and Sindhu founded The Cocolove in 2023, which sells chocolates for libido boosting.
The Cocolove has generated a staggering revenue of Rs 15 lakhs, indicating a strong demand for their unique product.
Tamil Nadu-based serial entrepreneurs Praween Kr and Sindhu have taken the Indian startup scene by storm with their latest venture, The Cocolove. The couple founded the company in 2023 and introduced a line of libido-boosting chocolates that have rapidly gained popularity among consumers seeking enhanced performance in the bedroom. In just one month, The Cocolove has generated a staggering revenue of Rs 15 lakhs, indicating a strong demand for their unique product.
The idea of The Cocolove
The inspiration for The Cocolove struck Praween during his research on new business ideas. Recognizing that sexual awareness is increasingly becoming a topic of discussion in India, he noticed that people discreetly consumed traditional aphrodisiacs like shilajit and ashwagandha. Drawing from this insight, Praween discovered that dark chocolate, containing chemicals like phenylethylamine and serotonin, could stimulate sexual desire. This revelation led him to develop a range of libido-boosting products that could be openly consumed and gifted among partners.
The beginning, investment, growth and the products
With an initial investment of around Rs 10 lakhs, The Cocolove was officially launched in late December 2023. The brand offers four flavors of sexually enhancing chocolates: Crunchel, Enchanta, Fruition, and Velveto. Each variant is thoughtfully crafted with a blend of ingredients such as quinoa pops, cashews, cranberries, almonds, hazelnuts, raisins, saffron, vitamin E, and 45% cocoa. These chocolates are priced between Rs. 699 to Rs. 899, catering to a range of budgets.
The manufacturing process of The Cocolove chocolates involved extensive trials and tests to perfect the recipe. Initially, when shilajit and ashwagandha were mixed with chocolate, the taste turned bitter and the smell unpleasant. However, by incorporating berries and dry fruits along with the aphrodisiac ingredients, Praween and Sindhu successfully created a tantalizing and stimulative chocolate formula.
The Cocolove chocolates can be ordered from their website.
The Cocolove heading towards success: Marketing and Sales
To gauge the market demand, Praween initially ran advertisements on Google AdWords and Facebook in late 2023. The response was overwhelmingly positive, with the couple receiving between Rs. 15,000 to Rs. 18,000 worth of orders per day. When Praween gauged the demand, he began the production of his brand’s sexually enhancing chocolates and fully launched on the eve of the new year 2024. Since then, The Cocolove has been receiving sales organically. Since then, the brand has witnessed consistent organic sales growth.
In order to navigate advertising restrictions on platforms like Google and Facebook, the co-founders of The Cocolove have leveraged influencer marketing by collaborating with social media influencers. This strategy has proved effective in reaching their target audience and driving sales.
Interestingly, the sales data reveals an unexpected trend. While The Cocolove was initially expected to resonate primarily with the younger generation, it has gained significant traction among the older demographic, particularly those who have been married for 3-4 years. Surprisingly, 60% of the brand’s sales are coming from female customers.
The goals set for next financial year of 2024-25
Looking ahead, The Cocolove aims to achieve revenues of Rs. 2-3 crores in the next financial year of 2024-25. The brand plans to expand its presence through retail partnerships and collaborations with other brands in the same genre. Additionally, The Cocolove has aspirations to penetrate the international market.
Praween Kr and Sindhu co-founders of The Cocolove – The serial entrepreneurs
Praween and Sindhu, the dynamic co-founders of The Cocolove, have a proven track record of success in the startup world. Their journey began with the establishment of Young Trendz, a T-shirt brand, during their college years at NIFT. They later founded BlankTshirt, a B2B marketplace for t-shirt brands, which has been generating an annual revenue of Rs. 2-3 crores. The couple’s entrepreneurial spirit and dedication to innovation continue to drive them to explore new business ideas.
The Cocolove doesn’t just aim to be a successful business; it aspires to become a premier luxury gifting destination for couples seeking intimate gifts. Praween and Sindhu envision their brand as an essential item on every bedside table, redefining romance and creating unforgettable moments.
The success story of The Cocolove stands as a testament to the entrepreneurial potential in India. With their innovative approach and determination, Praween Kr and Sindhu have firmly established themselves as trailblazers in the intimate gifting industry.
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