IAMIN-World, Ankit Shah’s FinTech startup helps children learn financial literacy
Mumbai-based fintech startup IAMIN-World was founded by Ankit Shah, helping children to learn financial literacy. Ankit’s main focus is on building one vital life skill in children and teens: financial literacy. It makes finance and its concepts easy to understand and implementable.
About Ankit Shah, founder of IAMIN-World
MBA qualified from S.P. Jain Institute of Management and Research. He has launched the IAMIN-World, financial literacy platform, in July 2020.
About IAMIN-World, financial literacy platform for children
This platform aims to help children and teens get started on their financial literacy journey early in life so that they are empowered to make smart money decisions. It also allows the target audience, children attending Classes 1-12, to kickstart their investing/saving journey early, with real money.
Why the name IAMIN-World?
The name of the startup, IAMIN World, reveals the founder’s philosophy. The I AM IN denotes “I am investing”, and the platform focuses on five important quotients of financial literacy: spend, save, invest, earn, and learn.
How does it work?
The platform offers programs/classes for 1 to 12th grouped into specific grades for example Grade 1-3, Grade 4-6. The content is prepared to teach the children about Financial Literacy considering the age groups. From the IAMIN-World website, the parents can enroll in the course. The course content has some episodes on financial literacy from basics to the advanced according to age groups. The interesting thing about the course is, the episodes are designed in comic style. Children will have fun while learning!
The platform is available in English and can be accessed via the web, and post-registration the app can be downloaded from the Apple Store and Google Play Store.
Future plans of IAMIN-World
This business model is based on enrollment fees. The pricing starts from Rs.1199 to Rs.2399 as per the grade groups of kids.
“As an ed-tech startup, we are selling programs where parents enroll their kids after paying admission fees. Since we are completely digital and the content is already created by us, the unit economics will work in our favor as we can scale rapidly. However, the unit economics will be highly dependent on the customer acquisition cost,” Ankit says
The startup aims to acquire 50,000 paying consumers in the next three months and one million users in the next 18-24 months.
“We plan to launch internationally in three months. Over the next 12 months, we see ourselves present in at least five-plus countries,” Ankit says.
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