Grofers’ Saurabh Kumar launches e-commerce firm Warpli; to compete with Amazon, Flipkart
Saurabh Kumar has launched his new venture called Warpli, a full-fledged online marketplace that will compete with incumbents such as Amazon and Flipkart in the hyper-competitive market.
Three months after exiting Grofers, co-founder Saurabh Kumar has launched his new venture called Warpli, a full-fledged online marketplace that will compete with incumbents such as Amazon and Flipkart in the hyper-competitive market.
“I think existing e-commerce is too slow and built for an experience that is far behind what customers want. Customer expectations are evolving faster than what current e-commerce can keep pace with,” Kumar says.
Kumar exited Grofers in July at a time when Zomato was planning to invest in the online grocer.
The deal got signed up in July which saw Grofers raising $100 million from Zomato and entering the much-coveted unicorn club.
Interestingly, Kumar has announced his new venture ahead of the flagship festive season sale of Amazon and Flipkart which is scheduled to begin from October 3.
Quick delivery in hours through the Warpli
Through Warpli, Kumar is trying to get the products delivered to customers in just a few hours if not minutes.
“Majority of these products are in the market around you,” said Kumar stressing the need to get the products delivered quickly to consumers instead of waiting for a couple of days.
Currently, e-commerce companies take around 2-5 days to deliver products across the country.
Warpli is currently Bootstraped
So far, Kumar has bootstrapped Warpli and will look to raise funding shortly. Kumar who continues to remain a board member and a stakeholder at Grofers has no plans to exit as of now.
Interestingly, Grofers is also experimenting with express delivery in the grocery space and recently announced the expansion of 10-minutes delivery across 10 cities in the country.
Also Read – 7 Things to Do Before You Leave Your Job to Start Your E-Commerce Business