Just like us, our business entity needs to have a face. A logo does the job of leaving a lasting impact on the audience, hence helping them in remembering your identity. In this post we will understand why the logo is important for your business.
Image created by Vanesh Mali
While planning to start a business, not many people give priority to creating a good logo. Do not make that mistake. Having a logo is an essential part of your brand building and brand identity. Along with grabbing attention, it also separates you and gives you an edge over your competitors.
Logos have the power to attract customers and also fosters brand loyalty within them. These days everything is fast paced. With a shorter attention span of the customers, the urge to have a cool logo has increased. Brands are in a race to make a solid first impression. Make sure your logo is designed in a way that it communicates the brand’s core value and convinces potential customers within 2-5 seconds.
Investing in logo creation is one of the essential parts of brand marketing. A logo should be designed in a way that even if the name of the business is not present, people are able to recognize the brand. A logo is like an introduction of the brand to the public; if they are fascinated by that, they will be eager to learn more about the company. A cool logo makes you stand out in your niche and communicates authority over the products you sell.
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Logo should be able to tell a story
Everything zeroes down to the kind of design you have for the logo. It is always recommended that the logo should be able to tell a story and sparkle emotions in the viewers. Therefore, the selection and use of right colors, fonts, tones, shapes is crucial and needs to be done carefully. Have an eye for details. A logo is going to represent the brand by being placed on multiple mediums including the website, business cards, letterheads, etc. Keep the creativity to top notch, remember to craft something that is memorable and aesthetically pleasing.
A cool logo triggers positive recall of the brand in the consumers mind, helping them associate their beautiful memories with the brand through the logo. Having a precise, smart and direct logo helps. For example, anywhere a person sees a swoosh, it reminds them of the Nike brand. This is the power of having an appealing logo, it stays with the audience for a long-time and works like a reminder of your brand to them.
A cool Logo builds trust
Never be afraid to be different. Infact, having a unique and distinctive logo portrays a worthy message to the viewers. It communicates that your brand is not like others, gives a peek into the kind of interesting work you are doing. Having consistency in whatever you do helps represent the brand better. A well-designed logo builds trust within the consumers, and by having a cool design the customers will look for the logo and seek for the brand again.
Having a cool logo for the company erases your fear of being judged by the consumers on the basis of appearance. It gives you the opportunity to stick your brand longer within the consumer’s mind. Having a cool logo is important for your business!
Ashutosh works as a Product Manager at Refrens.com – India’s most powerful platform for freelancer’s finances and growth. He has helped some renowned technology companies with their product. In this blog, Ashutosh shares why a logo is important for your brand
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