Rakhi Khera, housewife, 43-year-old lady, from Ashok Nagar a small town in Madhya Pradesh, always wanted to be a fashion designer. Her family was not agreed to her wish to become a fashion designer and hence she had taken admission graduation in commerce.
Until 2013, Rakhi Khera remained a happy homemaker in Gurugram, caring for her family including her two kids. Her dream to become a fashion designer or do something special in the fashion industry was still in her mind. Her husband supported her to step into maternity wear. When she was pregnant, it was difficult to find comfortable clothes to wear. So, in 2013, she decided to rent out designer maternity apparel. Unfortunately, her business didn’t do very well. But Rakhi decided to not give up. Her Never Give Up attitude is the secret of her success.
Rakhi Khera creates her own fashion brand
Again, in 2014, with an investment of Rs 5 lakh, she decided to create her own fashion brand with a range of western wear and then created a niche with maternity clothing for mums-to-be. That’s when the idea of Abiti Bella Enterprises (meaning beautiful clothes in Italian) was born.
Top Seller on Myntra
She started selling on Myntra, and she got success to make the Abiti Bella a top seller in selling maternity wear brands. She had launched another exclusive brand to Limeboard called Color Block in 2017. The best thing and the best achievement about her success are that her brands are now available on all the online platforms. But she says she is getting the highest response from Myntra.
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Rakhi disclosed her revenue of 2018-2019 is Rs. 3.4 crore. Her next goal is to achieve the target of Rs. 4.5 crore next year.
Demonetization Challenges faced but converted it into the benefit of business
The only time Rakhi felt really challenged was when demonetization happened. However, it did have a benefit for Rakhi’s business on Myntra and other eCommerce portals. The cash on delivery orders became less and her business became totally digital.
Walmart’s Women Entrepreneurship Development Programme (WEDP)
One of the reasons for her quick rise to popularity and success, Rakhi says, is because of the support she received from Walmart’s Women Entrepreneurship Development Programme (WEDP). The program helped Rakhi in understanding various business functions, aspects of finance, logistics, digital marketing, and networking. Rakhi also gained insights into running a business by meeting other women entrepreneurs in the field.
Rakhi also believes women should not be afraid to take risks. “In the future, I would like to expand my lifestyle range, increase the number of brands, and grow and scale.”
When you start with something you may get failure but try again to get success until you achieved it. Just try and never give up.
The success story of Rakhi Khera is really inspirational for everyone who aims to do online business.
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