Interview with Fashion Influencer Smita ( skullsandtulles )
Introducing Smita Roy Majumder, one of the top fashion influencers on Instagram. She creates fun makeup and beauty tutorials/videos for her audience. She has a unique style as an influencer. She has created her own identity on Instagram by the name Skulls And Tulles. TechnoVans team asked some interesting questions Smita and we came up with these amazing answers from her. If you are a fashion influencer or a brand you must read this post till the end as Smita shares her journey with us as a fashion influencer.
Interview with Fashion Influencer Smita ( skullsandtulles )
Can you please introduce yourself to our audience?
My name is Smita and I was born and raised in Shillong, Meghalaya. I moved to Bangalore after my graduation. Worked here in an MNC as a mortgage analyst for a few years just so I can save enough for my fashion designing. I knew fashion was my called from a very early age. I designed my own clothes during high school and college and people always said I had a unique way of styling my outfits which I absolutely loved.
I went to Delhi and completed my Advanced Diploma in FD, post which I have been working as a fashion stylist for almost 8+ years now. I started my page Skulls And Tulles in 2016. The page mainly reflects my personal style, creative high fashion pictures, and self-portraits, most of the time with some kind of a message.
How would you describe yourself in three words?
Anxious, Organized, Go-getter.
Why the name “skullsandtulles”?
Skulls – My love for metal music and Tulles – because of my fashion and styling background. Tulles is a feminine fabric. Skulls And Tulles denotes my personality. I can be a crazy hardcore metalhead, but I can be caring soft, and feminine at the same time. It’s just who I am.
What are your 5 must-have fashion essentials?
Classics like –
1) A white shirt
2) Light/Dark blue jeans
3) A casual black blazer
4) Chunky accessories
5) Leather Jacket.
Not to mention your confidence. Carry it all the time and there is absolutely nothing that would seem like you can’t carry off.
What is the most challenging thing do you think of as a fashion influencer on Instagram?
These days it’s the struggle with the reach and engagement. You spend hours creating something, all the back end work that goes behind a post and a video, coming up with a theme, the outfit curation, hair, makeup, photography, edit, etc, but if your work doesn’t reach the right audience it all seems absolutely futile. Not to mention getting paid work. Money that you think is worth all the effort. And also, unclear guidelines from clients that most of the time lead to numerous edits and reshoots.
How do Instagram influencers make money?
It’s mostly through sponsored posts. The brand finds and approaches you with any ongoing/future campaign they might have if they think your work and audience would relate to their products and you just take it from there.
I personally am very picky with brands I work with, I don’t take up any work unless I am confident about the product, if it doesn’t resonate to what I do I refuse mostly.
Also read: Fuzia – Best platform to showcase your talent and creativity
Why should people follow you on Instagram?
I would just say follow me if you like my work. If you feel I uplift you and my posts are helpful to you in any way. I would like to be called an influencer if I know I am making some kind of a difference in people’s lives.
I bring a mixed bag of a lot of things on the table, creative images about social and personal issues that a lot of people relate to from personal experience. I try and create fun makeup and beauty tutorials and videos and a lot of outfit choices for you to try and experiment with.
I always encourage people to get out of their comfort zone, have fun and experiment with their clothes and discover a new side to them!
What is your advice for new fashion influencers to grow on Instagram?
Make meaningful and quality videos and posts. Get creative, the market is saturated try and make a niche for yourself and excel so you stand out. Research and find out how can you get better. Don’t stop learning and evolving. And engage in other’s posts to draw more audience for yourself.
What are your thoughts about the TechnoVans.com platform?
An amazing platform to introduce people who deserve more visibility from every field.
We all do what we love but we also need people to know more about us and our work so we can after all create a community where we can share our ideas and other things. It’d definitely encourage people to do and create more.
You may want to follow Smita on Instagram @skullsandtulles.
Also Read –
1. Success Story of Youtuber, Saloni Srivastava
2. Her Success Story – A Journey from being a salesgirl to owning a Fashion Accessory brand
3. Her Success Story – Journey From the Dream to Meerakle at 23
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