Avantika Bhosle, a 19-year-old girl founded the startup ANVI Events with some unique idea. TechnoVans team asked about her startup journey and we came up with this interesting interview.
Interview with Avantika Bhosle, founder of ANVI events
Please tell us about yourself.
My name is Avantika Bhosle. I was born and brought up in Riyadh, KSA. I shifted to India in the 10th grade and completed my education in Mumbai. I pursued Arts in junior college and took up BMM for my undergraduate degree. While studying, I started my professional career with photography when I was 17, and then transitioned into Social Media Marketing. Having gained a certain level of creative experience, I then launched ANVI Kreations with my now fiancé. We created short films & ad reels for brands under that banner. ANVI Kreations was the parent company that eventually led to the foundation of ANVI Events.
I founded ANVI Events in August 2019 and I have been working there ever since.
Tell us about your startup Anvi Events. What products/services are provided by Anvi Events?
ANVI events is a Mumbai-based event management and production company that aims at giving an unbiased platform to upcoming artists. More than a ‘company’, we are a community of promising artists and supportive audiences. It is essentially a platform to promote performing arts. We began our journey by organizing stand-up comedy open mics in Thane and Mumbai. Tremendous initial response to our comedy open mics and shows allowed us to grow exponentially in a small duration and eventually helped us expand into other live art forms including poetry, music, and storytelling events. While we started locally in Mumbai and Thane, the unprecedented situation caused by the pandemic allowed us to open our virtual doors pan India.
We strive to provide a quality audience to the performers, and in turn, offer quality performances to the audience.
How did you come up with this idea? and how much effort you have taken to implement it?
I always had a passion for organizing and curating live events. By starting ANVI events, I wanted to bring the spotlight on performing arts, which is still a very restricted industry in this country. Through ANVI events I focused mainly on stand-up comedy gigs & gradually tried to include other art forms such as poetry, storytelling, and live music. The idea was simple- to give a fair platform to the artform & artists, and to create awareness about the ground level talent.
I had noticed a major flaw in this industry where many productions depended on their artists to get an audience for themselves. I wanted to change this. I put in efforts to get an audience myself in order to relieve the pressure off artists to get an audience and help them focus solely on their craft and put on a good show for everyone.
What were the problems/challenges you faced up to this date? How did you overcome them?
One major challenge is to convince an audience to come and watch an unknown talent. There are a lot of comedians who are really good but not famous yet. People usually engage only if there’s a known face on the poster. Our aim was to bring a real crowd for these artists and showcase the underground talent that needs visibility.
Please tell us about an achievement you are most proud of?
I’m only 21 and I have been featured on over 15 digital platforms. I recently won the Youngest Event Entrepreneur Award. I am proud of myself for being able to create these opportunities for myself without seeking any external investment or favors from family/friends.
What is the part of your life experience you would alter if you had the chance to?
Life has been very independent for me since college. Of course, there have been many lows, failures & downfalls but I stand where I am is because of these experiences and I wouldn’t want it any other way.
What are the future goals for your firm Anvi Events?
I do not have any long-term goals because we never know the future. We’re in the middle of a completely unprecedented situation which no one could foresee. I am focused on short-term goals which are more realistic and achievable. I’m taking one step at a time and not thinking too much or too far.
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